Meat
has long been a central component of the human diet, both as a food in its own
right and as an essential ingredient in many other food products. Its
importance has also attracted controversies. Meat consumption has, for example,
been associated with chronic diseases such as cancer and heart disease. Those
and other concerns such as those over safety, have led to declining
consumptions of some types of red meat in regions such as EU.
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Price and quality are
key factors for success in food markets and as such are important for the
competitiveness and economic effectively of forms and of the whole chain in
meeting consumer demands. The price premium, which high quality products
receive, compared to low price products is one measure of the quality of a products

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